Sometimes smaller newspaper staffs need all the help they can get. If you are a writer, one of the best things you could do for your paper is to write better copy for the ads.
I know, I know. This seems somehow out of your bailiwick, but if your paper could offer better and more effective ads, wouldn’t they sell more? Wouldn’t the increased revenue make your job more secure?
Regardless, writing effective ad copy is a sellable skill that would be nice to have in these parlous times. You don’t need expensive training to get started, get 10 tips to better ads with my e-book, Writing Effective Ad Copy. If you register at this site today (3/5), I’ll send you a copy free. Don’t miss out!
Here is a small sample:
…people don’t care about fertilizer, they want a green lawn.
If you were selling an expensive watch, you wouldn’t tell your reader that the face is 2 inches in diameter and the band is made of leather. You show him how the extra-large face will tell him the time at a glance. No sir! He won’t have to squint and look foolish to everyone around him trying to read this magnificent timepiece. And how about the way he’ll project success and charisma when he wears the beautiful gold watch with its handcrafted custom leather band? How his lover will find him irresistible when he’s all dressed up to go out, wearing the watch. Or how the watch’s status and beauty will attract the ladies.Incidentally, did you notice how I brought up not squinting as a benefit? Does that sound like a silly benefit? Not if you are selling to affluent baby boomers suffering from degrading vision. They probably hate it when someone they’re trying to impress sees them squint in order to read something. It’s all part of their inner desire, which you need to discover. And which even they may not know about. That is, until you show them a better way.
Is your ad copywriting as good as it can be?
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