My rules of thumb are (a) if possible use sans serif in smaller sizes because the serifs get lost to the ink, and (b) if you must use serif type, bump the size up 1 or 2 points. The Arizona Republic did the other potential cure for hard-to-read type: run very little of it. They also used serif type in the headline, but serif is okay in larger sizes.
The Quad City Times technically isn’t a reverse, but a dark photo. The Florida Times-Union uses all sans serif on the package, as does the Orlando Sentinel.
Which is preferable? I don’t think there is an easy answer to that. I think putting a white box with body type in the middle of a reverse detracts from the effect to a certain extent. I would probably fall on the side of running the body type reversed, but run just a little bit of it and run it larger than normal size. I think that’s a better approach than using a white box with your body type in it.
What do you think? Leave a comment!