Here’s another in the ever-growing list of studies that show all our time connected to gadgets costs us more than the time. It also costs us brain power.
The New York Times is reporting about a study that found when rats experience something new, their brains don’t really begin to process that information until they experience some down time. The rats seemingly couldn’t even submit those items to long-term memory for later use.
Creativity needs a relaxed mind, one free to make connections between unrelated ideas. The next time your newspaper designs or page layouts seem to lack that pop, do not check your e-mail, play an iPhone game or surf the web. Take a walk outside, meditate or just sit and watch the world go by.
You — and your designs — will be better for it.
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Owner, News Design School