Online advertising is starting to help beleaguered newspapers a bit — surely good news for the troubled industry.
According to a story in the Wall Street Journal, newspapers’ online revenue in 2009 hit $2.7 billion. This while newspapers’ print revenue continued to fall to about $24 billion, about half what it was in 2000. So the good news is that newspapers aren’t bleeding as much.
It may not be a financial savior, but I hope it’s enough to keep newspapers alive for awhile, if only online. I still say they are our best hope for the future because their newsgathering staff, as cut back as it is, is still superior to that of broadcast stations. Let’s face it, if you want local news, you are going to get it from a newspaper web site, not a television station.
Related posts:
Owner, News Design School