Attention to details with type pays off

I love type. When I was younger and wanted to be an artist when I grew up, I used to paint letterforms. That’s probably why I am not an artist.

But I still appreciate good typography, and I groan when I see bad typography. Here’s an example of the latter:

The Ts in “matters” are touching, creating the symbol for pi, instead of the shapes we are familiar with. Individual letters should not touch. This is all too common. At least negative linespacing is used, a must with all-CAPS.

Take the time to adjust your display type at least: the headlines, column logos, flags, etc. In InDesign and/or Quark, it is not all that hard and it should take only 60 seconds or so.

Attention to details like this will keep readers and keep readers happy.

If you would like a video critique of your pages, please let me know. Use the Contact page to shoot mean e-mail.

Related posts:

1. Readers or businesses?
2. Don’t just phone it in
3. No. 2: Push your brand
4. First graphic novels, next graphic newspapers?
5. Newspaper design challenge: shrinkage